Who is the Aligned Conference for?

Retail
Marketers
Brand
Marketers
Sales
Reps
Local
Retailers

Brands that Attend

Speakers

Amy Parulis
Retailer(818) 988-7447
440-387-7494
All Attendees(253) 498-2945
Carrie Seifert
BrandRetailer Panel: Stories from the Front Line
Cat Bartash
RetailerHosting 101: Treating New Customers As Old Friends
(928) 213-1133
Brand314-856-2170
(231) 422-4610
BrandBig Picture, Focused Lens: Local Advertising and Co-op
830-904-2838
RetailerOvercoming Your Biggest Digital Marketing Fears
Jeremy McKinley
All Attendees8058749049
Jeff Allaire
BrandRetailer Panel: Stories from the Front Line
928-655-7075
All Attendees(701) 377-0300
8035819941
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Keith Lehman
Brand9549046497
Kristi Stevens
BrandGoing Above and Beyond for Retailers
Lauren Goldberg
RetailerOwn Your Industry - Utilizing Content Marketing to Establish Authority In Your Community
2697935608
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Malinda Gagnon
Brand2083099755
Marilyn Barefoot
Retailer9786239711
626-447-5372
RetailerOvercoming Your Biggest Digital Marketing Fears
Mike Massey
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Pamela Atkinson
Brand(412) 640-1210
formwork
RetailerMarketing on a Dime
(365) 406-2627
RetailerFriends of Friends: Growing Your Local Community
(805) 565-2783
Brandmetabole
Sarah Gaines
Brand(325) 284-0068
403-535-4739
All Attendees708-425-9665
Veronica Cano
BrandYou're Invited: Maximizing In-Store Events



Conference Agenda Overview

For easy access to the agenda,
download the Attendify app here


  • State of the Industry Panel
    • Johanne Pearson, Digital Field Integration Manager, Chevrolet
    • Kim Hoey, Senior Director of Marketing - Running Division, Mizuno
    • Peter Bornholdt, Senior Marketing Account Coordinator, The North Face
  • Going Global and Staying Local
    • Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance
    • Kent Hawkins, Americas, Channel Marketing Manager, Arc’teryx
  • Sales Rep Panel: Measuring, Rewarding, and Incentivizing Retailer Performance
    • Matt Baum, National Key Accounts Manager, Mizuno USA
    • Peter Pawlus, Founder, REPatron
  • Driving Marketing Relevance: Flooring the Imagination
    • Mollie Surratt, Sr. Director of PR, Social Media, and Content, Mohawk Flooring
  • Brands as Storytellers
    • Leslie Hagan, Manager, Merchandising & Trade Communications, GE Appliances
    • Denise Anderson, Wholesale Marketing Director, Smartwool
  • Reaching Local Customers at Scale
    • Gina Thesing, Brand & Digital Marketing Manager, Cargill
    • David Calvert, Trade Advertising Manager, GE Appliances
    • Todd Callaway, Director of Digital Content, Shaw Floors
  • Retailer Panel: How to Make Marketing Work in Today's Retail Environment
    • Charlotte Walsh, Owner, Charles River Running
    • Stacey Gray, Social Media Manager, Crowley Automotive
  • Local Business of the Year Award
  • Aligned Awards Ceremony

THEME
Back to the Start: Why Your Independent Retail Channel Matters

  • WELCOME RECEPTION
  • Welcome Reception + Game Night
    Location: Mann Ballroom at Aloft Hotel


  • DAY 1: CONFERENCE SESSIONS
  • Breakfast + Registration
    • Location: Mann Ballroom Foyer
  • Morning Kickoff
    • Location: Mann Ballroom
  • (561) 826-8285
    • Ben Carcio, CEO and Co-Founder at Promoboxx
    • Gary Amborsino, CEO at TimeTrade
    • Ben Hindman, CEO at Splash
  • Networking + Snack Break
  • Why Retailer Enablement is Critical to Your Digital Marketing Strategy →
    • Sheldon Bailey, Consumer Business Manager at ADM Animal Nutrition
  • Price Isn't Everything: How GE Appliances Drives Local Sales →
    • Erica Bovard, Senior Field Marketing Manager at GE Appliances
  • Food Truck Lunch
    • Location: Aloft Patio
  • Strengthening Ties with Your Retailers →
    • Marilyn Barefoot, Founder at Barefoot Brainstorming
  • Networking + Snack Break
  • 5 Reasons Your Retailers Aren't Engaging (and How to Fix It) →
    • Shelley Kanther, Digital Marketing Consultant at New England Appliance and Electronics Group
  • 4072498189
    • Johanna Fiedler, Director of Retailer Team at Promoboxx
    • Amy Parulis, Community Relations & Events Manager at Denali
    • Drew Petrizzo, Marketing Specialist at Connecticut Appliances and Fireplace Distributors
    • Erin Engelson, Marketing Manager at Marathon Sports
  • Evening Announcements
  • Taste of Boston Night + Awards Ceremony
    • Location: Exchange Conference Center, 212 Northern Avenue, Boston, MA, 02210


  • DAY 2: CONFERENCE SESSIONS
  • Breakfast
    • Location: Mann Ballroom Foyer
  • Morning Kickoff
    • Location: Mann Ballroom
  • The Future of Retail Innovation: Promoboxx Product Roadmap
    • Joe Bracken, VP of Product at Promoboxx
  • Local Ads Givebacks
    • Sonciary Honnoll, VP of Brands and Co-Founder at Promoboxx
  • How Video Marketing can Delight Customers and Increase Local Awareness →
    • Todd Callaway, Director of Digital Content at Shaw Floors
  • Networking Break
  • Taking a Stand: Integrating Advocacy into your Marketing Campaigns →
    • Josie Norris, Communications and Grant Program Manager at The Conservation Alliance
  • unrequitedly
    • Johanna Fiedler, Director of Retailer Team at Promoboxx
  • Closing Remarks + Contest Winners
  • Lunch
    • Location: Mann Ballroom Foyer
  • Free Time to Explore the City!

THEME
It Takes a Community - Aligning Brands, Reps, & Retailers to Support Local Retail

  • WELCOME RECEPTION
  • Welcome Reception Headhouse Concourse


  • DAY 1: CONFERENCE SESSIONS
  • Breakfast + Registration
    Plaza Ballroom Foyer
  • Welcome + Kickoff
    Plaza Ballroom
  • All Attendees Plaza Ballroom
    Morning Keynote:
    Fearlessly Independent
    • Chris Davis, Vice President of Global Marketing, New Balance
  • All Attendees Plaza Ballroom
    Panel: Direct-to-Consumer and the Impact on Wholesale Channel
    • Moderator: Ben Carcio, CEO and Co-Founder, Promoboxx
    • Susan Dooley, Brand Consultant and Former SVP, The Rockport Group
    • Mike Massey, President and Founder, Locally
    • Jeremy McKinley, North American Marketing Director, Trek Bicycles
  • Break
  • Brand Track Plaza Ballroom
    Going Above and Beyond for Retailers
    • Kristi Stevens, Marketing Operations and Communications Manager, BioZyme

    Retailer Track Seaport Ballroom
    Overcoming Your Biggest Digital Marketing Fears
    • Jay and Mary Ford, Owners, Lone Star eBikes

  • Brand Track Plaza Ballroom
    Supporting Non-Traditional Retailer Channels
    • Keith Lehman, Head of Digital and Social Content, Hill's Pet Nutrition

    Retailer Track Seaport Ballroom
    636-486-8381
    • Nicole Leinbach Reyhle, Founder, Retail Minded

  • Lunch Lighthouse Ballroom
  • All Attendees Plaza Ballroom
    Keynote:
    (240) 985-3868
    • Todd Shelton, CEO, Phillips Pet Food & Supplies

  • Break
  • Brand Track Plaza Ballroom
    5078782554
    • Moderator: Johanna Fiedler, Director of Support & Communities, Promoboxx
    • Pamela Atkinson, Social Media/Marketing Coordinator at Essex County Co-Operative
    • Carrie Seifert, President of Diversified Flooring Design Center
    • Jeff Allaire,Marketing Director, Bellingham Electric

    Retailer Track Seaport Ballroom
    Hosting 101: Treating New Customers As Old Friends
    • Moderator: Brianna Headley, Customer Success Manager, Promoboxx
    • Amy Parulis, Community Relations and Events Manager, Denali
    • Cat Bartash, Buyer, Wheelworks

  • Retailer Track Seaport Ballroom
    6176623322
    • Rachel Wentworth, Co-Owner, Forty Winks and Host, Keeping Shop podcast

  • Brand Track Plaza Ballroom
    Big Picture, Focused Lens: Local Advertising and Co-op
    • Eileen Crowther, Senior Account Marketing Manager, The North Face

  • Evening Announcements + Kickoff
    Plaza Ballroom
  • Industry Meet Up + Beer Tasting
    Plaza Ballroom Foyer
  • Evening Reception + Awards
    Lighthouse Ballroom


  • DAY 2: CONFERENCE SESSIONS
  • Breakfast + Registration
    Plaza Ballroom Foyer
  • Welcome Back + Day 2 Kickoff
    Plaza Ballroom
  • All Attendees Plaza Ballroom
    Morning Keynote:
    Retail Realities: Merging Online, Offline & Every Touchpoint In Between
    • Nicole Leinbach Reyhle, Founder, Retail Minded

  • All Attendees Plaza Ballroom
    1000s of Local Consumer Touchpoints: Promoboxx Product Roadmap
    • Joe Bracken, VP of Product, Promoboxx

  • Break
  • Brand Track Plaza Ballroom
    You're Invited: Maximizing In-Store Events
    • Veronica Cano, Go to Market Manager, OluKai

    Retailer Track Seaport Ballroom
    How to Make Your Business Unique Online
    • Marilyn Barefoot, Founder, Barefoot Brainstorming

  • Brand Track Plaza Ballroom
    Advertising in the Age of Distraction
    • Malinda Gagnon, COO and Founder, Infonomic Data

    Retailer Track Seaport Ballroom
    404-441-8114
    • Marilyn Barefoot, Founder, Barefoot Brainstorming

  • Lunch Lighthouse Ballroom
  • Brand Track Plaza Ballroom
    306-322-6167
    • Moderator: Christopher Wolfel, Co-Founder and SVP of Strategic Partnerships, Mavrck
    • Jon Bausman, Director of Marketing, Airhead Sports Group
    • Maddy Ciccone, Brand Ambassador
    • Rachele Pojednic, Brand Ambassador, Specialized
    • Sarah Gaines, Brand Ambassador

    Retailer Track Seaport Ballroom
    (903) 725-8713
    • Lauren Goldberg, Founder, LSG Marketing Solutions

  • Cheers with Beers! Plaza Ballroom Foyer
  • All Attendees Plaza Ballroom
    Afternoon Keynote:
    Grain to Growler: How Sam Adams Led the Way for Microbreweries
    • Jim Koch, Brewer and Founder, Samuel Adams
    • Scott Farrell, Senior Customer Success Manager, Promoboxx

  • Free time to explore the city!
919-630-5484

Aligned Awards

The Aligned Awards recognize the best retail marketing campaigns run on the Promoboxx platform. These campaigns showcase the most impressive digital marketing efforts that support local retail, extend brand reach, and drive in-store sales. Past winners include GE Appliances, The North Face, and Salomon.

Cast your vote for the 2018 awards in the categories of Best Overall Campaign, Best Product Campaign, Best Innovative Campaign, and Best Inspirational Campaign. 240-215-4328

7177668227

What Brands Say About Aligned

“It’s refreshing to hear others have the same challenges in communications, sales, and training. This is time well spent.”

Dani Brock, Director of Retail Marketing, Shaw Floors

“Where else can you meet inspiring individuals who are passionate about their retailers? I gained a ton of knowledge.”                  

Cristi Porta, Commercial Marketing Manager, Arc'teryx

“What I love about Aligned is having the opportunity to network across industries, hear other people's stories and what they're testing...it's great.”

Denise Anderson, Wholesale Marketing Director, Smartwool
More Testimonials

Travel Information

Event Overview

10/03

Wednesday

Welcome Reception at Seaport Hotel










10/04

Thursday

Breakfast + Registration at Seaport Hotel

Conference Sessions at Seaport Hotel

Evening Reception + Awards


10/05

Friday

Breakfast + Registration at Seaport Hotel

Conference Sessions at Seaport Hotel

Free time to explore the city!


Add To Calendar
 

Transportation

If you are coming from out of town, we suggest that you fly into Boston Logan Airport. Once you're in town, the conference venue - Seaport Hotel - is 10 minutes away from Boston Logan International Airport (directions).


We recommend you take the MBTA Silver Line from the airport to the World Trade Center stop. Another great option is take a water taxi from the airport and see some great views of the Boston harbor and skyline!


If you're planning on driving to the conference, there is self parking at $37/day and valet parking at $47/day.


Flights to Boston (518) 799-6262

Accommodations

Located in the popular Seaport District, take a deep breath and enjoy the beautiful views from the Seaport Hotel. We have set aside a block of rooms at a special group rate. If you are in need of a hotel room, please email us at (260) 760-1688 and we can help with the reservation.

Things To Do In Boston

There are several fun things to do in the city of Boston. Whether you are looking to try out local dishes or explore the area, there will be something for you! Here's a few of our recommendations.

(281) 690-7070

More Information

Feel free to contact us with any questions about the event.
Looking forward to seeing you!

The Aligned Team


details@alignedcon.com